Senior Creative Lead specializing in high-impact UI/UX, comprehensive branding development, and engaging motion graphics.
Hover over a card to see how I translate design into measurable business results.
User-centered design focused on conversion funnels, accessibility, and clean interface systems using Figma/Sketch.
Creating consistent, compelling visual identities, style guides, and design systems that scale across all channels.
Bringing complex ideas to life with engaging explainer videos, Lottie animations, and UI motion prototypes (After Effects, CSS).
I don't just deliver mockups; I solve business problems. Every project is framed by metrics, users, and tangible outcomes.
The existing dashboard was complex, overwhelming new users, and leading to a steep drop-off after the 7-day trial period.
Redesigned the core UI to focus on key features, implemented an interactive tutorial system, and updated visual hierarchy.
The new design achieved a 22% improvement in 30-day user retention and reduced support tickets by 15% in Q4.